BankrollR

Conceived of a new betting game type that combines the "fantasy pools" of DraftKings/FanDuel with the freedom that traditional sports betting offers for a low risk/high fun alternative to sports gambling.

Created wireframes and then a clickable prototype with advanced designs to help showcase the idea.

Developed a landing page to promote BankrollR and generate a mailing list of interested users.

Engaged lawyers to position BankrollR as a "skill game" rather than gambling to help enable our entry into the maximum amount of locations.

Constructed a proof-of-concept BankrollR experience using Google Forms + Google Sheets to track bets and overall standings.

• Feedback was enourmously positive, and thus engaged college students to become our brand ambassadors and promote BankrollR competitions at their college.

Started social media campaigns to build brand buzz and give more context on how to play the game.